China's Air Source Heat Pump Industry May Reshuffle After the COVID-19 EpidemicAir Source water heater, as an emerging high-efficiency energy-saving product, is gradually recognized by consumers. At the same time, its broad development prospects and the dividends of the Chinese government's "coal-to-electricity" policy have allowed more companies to transform and join. However, there are still many problems in the development status of Air Source water heaters, and the lack of technology is a major problem that has to be faced. According to incomplete statistics, there are currently at least 1,000 Air Source manufacturers in China. Among such a huge base, there are many domestic giants such as Midea Gree, as well as overseas giants such as Daikin and York, but more of them are outside the 8th line. Small brands can be described as mixed and mixed.
Leomon believes that since the Chinese government has put forward clear energy conservation and emission reduction targets, local governments are also actively responding. As an environmentally friendly product, the Air Source heat pump water heater will be the intersection of the air-conditioning industry, the solar energy industry, and the traditional water heater industry. It can be clearly said that this product is very promising in the future and will even become the darling of the market. However, market competition, especially with the introduction of new regulations this year and the ongoing global epidemic, will only become more intense. Air Source heat pump companies with low energy efficiency products and insufficient strength will face elimination and will eventually withdraw from the market. So what should Leomon Air Source heat pump companies do to not be eliminated by the market?
Only continuous innovation, relying on a strong R&D team and technological accumulation, continue to promote product upgrades and reduce costs. Of course, in addition to the stable performance of heat pump units, intelligence and multi-function are also inevitable trends. Only in this way can we gain advantages and initiative in a highly competitive market environment. An immutable enterprise is doomed to fail!
Channel is king. We know that channels have two characteristics, one is closest to users, and the other is closest to competition. The essence of business is trading, and the last mile of the trading battlefield is the channel. Regardless of the promising business model, no matter how complex business issues are, they must ultimately be fulfilled through channels. We have to do "four have" channels as channels: there are scenes, content, location, and planning. After this epidemic, many heat pump companies have switched to online, and various Douyin, live broadcast, and cloud platforms have sprung up. With the integration of online and offline channels, channels are no longer just supporting actors. It is necessary to re-examine the competitive value of channels. Those who win channels win the world.
The current Air Source heat pump companies, because with the maturity of heat pump technology, the degree of homogeneity of everyone’s products has become higher and higher, and market competition has shifted from product competition and price competition to service competition and talent competition, and it is becoming increasingly fierce. Under the circumstances, it is imperative for enterprises to improve their own service quality, enhance their competitive advantages, and create their service brand. Why is Haidilao successful? Isn't it all about service? We, Air Source heat pump company, don't have to pay attention to service. You said that if the client group is broken, you ignore them for a few days. Now summer is here and the heat pump has no cooling. That would be so uncomfortable. It will only be the heart of the customer. Customers are the company's resources, foundation, lifeblood, word of mouth, and core competitiveness. By providing high-quality services, we can win the trust and support of customers, ensure that every existing customer is retained, and enable them to assist in the continuous development of potential customers, and bring continuous benefits to the enterprise. This is also the charm of service.
In general, the promulgation of the implementation rules for the energy efficiency labeling of air source heat pump products is a necessary product for the development of the Air Source industry to a certain stage. After this epidemic, with the implementation of energy efficiency labels, the heat pump industry will usher in the post-epidemic era. Some products that do not meet the minimum energy efficiency standards will be forced to withdraw from the market, which will help promote the adjustment of Air Source’s product structure and improve the overall industry product quality.
Finally, I hope that the global air source heat pump buyers can choose a suitable air heat pump supplier. After all, only stable manufacturers can provide you with low-cost and high-quality air heat pump products.